Content Marketing - Buffer Library

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools....

21+ Free Image Sites to Help You Find Photos You Would Actually Use in Your Marketing

Must-bookmark sites and tools to help you find free, high-quality images for your marketing content...

The Ultimate Guide to GIFs: How to Create Them, When to Use Them, and Why They’re Essential for Every Marketer

We’ve found GIFs get great results! Here's how to make the best use of them for your social media....

We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Before we launched our Buffer podcast [https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945], so much of our time and energy (99.9% of it,...

When’s The Best Time To Post On TikTok in 2023?

Creating your TikToks is just one part of posting on the platform. Figuring out when exactly to schedule them takes some research, but this guide provides best practices for finding the perfect time to post your TikToks....

12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...

27 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2023]

Summary Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate...

Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast....

How to Make The Most of TikTok’s Features

There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of....

Organic Marketing and Why It’s Important

In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers....

The Beginner's Guide to Creating Evergreen Content

In this article, learn how you can start creating evergreen content as part of your content strategy....

How to Add a Link to an Instagram Story

Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker. Here's a quick step-by-step guide on everything you need to know about adding Instagram's new link sticker to your stories....

11 Simple Design Tips to Enhance Your Social Media Images

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...

How to Write a Content Marketing Strategy Step-by-Step

The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...

Beginner’s Guide to Quora: The Most Helpful Uses for Marketers

The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with...

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