Kevan Lee - Buffer Library

How to Schedule Social Media Content for Next Week, Next Month, and Next Year

When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add...

The $0 Marketing Stack: 42 Free Marketing Tools

What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do...

The Big List of 140+ Keyboard Shortcuts For You Most Used Online Tools

Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but...

189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same...

The Definitive List of Social Media Acronyms and Abbreviations, Defined

Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing...

We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Before we launched our Buffer podcast [https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945], so much of our time and energy (99.9% of it,...

How to Create a Social Media Report and Explain It to Your Boss or Client

In this article, we walk through the ins and outs of creating a social media report....

27 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2023]

Summary Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate...

Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast....

Social Media Strategy: How Much Time Does a Good Strategy Really Take?

Social media requires you to wear a lot of hats – how do you find time to put them all on? In this article, we dive into the amount of time you need to set aside to put together a great social media strategy....

22 Tools and Resources to Create Images for Social Media

In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools....

The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch

If you’re starting from square one, creating a social media marketing strategy could feel equally thrilling and daunting. In this article, we provide you with all the tools you need to kickstart an effective strategy....

The Research & Science Behind Finding Your Best Profile Picture

Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts....

How to Create Facebook Ads: A Beginners Guide

In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences....