After a host of recent improvements, we're now able to offer sent post analytics for most Channels to every Buffer user. That includes analytics for LinkedIn, Instagram, TikTok, YouTube Shorts, Mastodon, Pinterest and LinkedIn.
Phill Agnew
New FeatureNov 01 2023
Keep Your Content Beautifully Organized with Tags
Our new Tags feature is here to help you unlock a whole new level of content organization in Buffer!
Buffer’s AI Assistant Becomes Social Media Smart
We’ve packed our AI Assistant full of features ready to support your growth. Tweak your tone, state your desired audience, and the AI takes care of the rest—crafting posts designed for engagement.
Quickly find channels, pages, and other content using keyboard shortcuts
Quick Navigator allows you to swiftly access your channels, analytics, composer or any frequently visited pages using just your keyboard! Using our Quick Navigator and shortcuts, you can do things like search your channels, open the Ideas composer, or hop from Publishing to Analytics, all with a few strokes of the keyboard.
Get early access to our new features and help us improve them. Right now you can access Facebook Reels, Quick Navigation, Mastodon Analytics and AI in the Composer via the Open Beta program.Â
Buffer now supports full scheduling for Instagram Stories (without the need for Reminders). We’re one of the first platforms to offer this game-changing feature letting all Buffer users schedule Stories in advance.Â
Buffer’s AI Assistant just got smarter, with new features such as rephrasing posts, summarizing long-form copy, expanding content, and generating personalized social media ideas.
Our revamped Zapier integration includes support for Pinterest, publishing multiple images and video, adding Ideas and Drafts to Buffer, and support for Alt-text.
How remote workers from around the world feel about remote work, the benefits and struggles that come along with it, and what it’s like to be a remote worker in 2023.
Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement. It’s available in Ideas on all Buffer plans.
Now, you can search the Unsplash library for free, high-quality images to attach to your social media posts, all within Ideas. No more wasting time searching for the perfect image - with the Unsplash integration, you can find the perfect image for your post and attach it to an Idea in just few clicks.
We've updated the Buffer composer to include a new emoji picker. It's part of a bigger update to the composer that will enable us to add more rich-text editing features and autocomplete functionality in the future.
Mike Eckstein
New FeatureDec 07 2022
Schedule threads on Twitter
You can now create, save, preview and schedule Twitter threads!
You can now save all your ideas in Buffer. Save time by crafting, creating and scheduling all your content from one place (no more jumping back and forth between tabs). With Ideas, you can capture and store on the go with our mobile app, around the web via our browser extension, or in the moment on the Buffer app.Â
Did you know using a link on social can reduce your reach by 40.38%? With Start Page Scheduling, you post updates to your Start Page, and direct your audience to your link-in-bio (helping you get the reach you deserve). Schedule posts containing links, images and texts to your personalized Start Page feed.Â
We’ve been hard at work creating 10 new features. Now you can see teammates’ names next to their posts. spot analytics on sent Instagram posts, auto-import Gravatar profile pictures, and see analytics for Instagram Reels. Oh plus you can empty your queue with bulk deletion, preview videos, your default timezone will be based on your location, there are twice as many colours in campaigns, and the hashtag manager is available on all channels.Â
Adding a Google Photo to your post just got a whole lot easier. With just one click you can open up your Google Photos account and attach the image you want to your post!
Phill Agnew
Product ImprovementAug 01 2022
Mention company pages in scheduled LinkedIn posts
You can now mention company (and school) pages in your LinkedIn posts using Buffer. Copy a LinkedIn company page URL, paste it into your LinkedIn post, and we'll turn it into a mention for you!
Draft, schedule, and publish Google Business Profile postsÂ
You can now connect your Google Business Profile with Buffer. Draft, schedule, and publish What’s New, Offer, and Event posts to your Google Business Profile.Â
Create multiple Start Pages to bring all your best ideas to life. Whether it's a page for your eye-catching content, your upcoming event, or your favorite pet. Let your imagination run wild with multiple Start Pages.
Phill Agnew
Product ImprovementJul 11 2022
Faster video uploads
We changed the way we handle video uploads to Buffer. They should upload much faster now!
Mike Eckstein
New FeatureJul 07 2022
Schedule and auto-publish Instagram Reels
You can now draft, schedule and auto-publish Instagram Reels with Buffer. It's available on web now and coming soon to our mobile apps.
Sometimes you might have second thoughts about a scheduled post and decide you want to edit it, but not right now. You can now move any scheduled post back to Drafts so you can work on it later.
We completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.
You can now add image descriptions (alt text) to images that you schedule to Facebook. Adding alt text descriptions ensures that your entire audience, regardless of visual ability, can appreciate the content you share.
Schedule Instagram carousel posts—no need for reminders
Boost your Instagram engagement (without draining the bank) with direct scheduled carousel posts. Carousels get 2% more engagement than standard posts, so start scheduling to grow your audience!
Save content for later with the all-new drafts experience
Draft, save, and schedule social content in one smooth workflow in Buffer. Your drafts are synced across mobile and web so you can save your content any time inspiration strikes.
Spice up your posts with GIFs straight from Giphy. Our new integration lets you search and add GIFs from inside the composer. We hope you have fun with it!
Videos that are posted to Linkedin through Buffer will now play natively in the LinkedIn feed. Huzzah!
Mike Eckstein
ReportFeb 23 2022
2022 State of Remote Work
Data from over 2,000 remote workers around the world looking at the shifts and evolution of remote work in 2022, along with the benefits and struggles it brings.
There may be times when you want to temporarily hide content from your Start Page, rather than edit it or delete it permanently. Now you can!
Mike Eckstein
New FeatureFeb 17 2022
Customize the top of your Start Page with different banner styles
You can now choose from four different banner styles for the top of your Start Page. More options to help you make it pop!
Mike Eckstein
Product ImprovementFeb 10 2022
Re-order the channels in your publishing sidebar
You can now drag and drop channels to re-order them in the publishing sidebar. This is especially helpful if you have a lot of channels!
Mike Eckstein
New FeatureFeb 08 2022
Introducing: TikTok Reminders
You can now schedule TikTok Reminders from our mobile app. Create your video, save it to Buffer, then choose the best time to post. Buffer will send you a reminder at your chosen time to finish the post in TikTok. Simple!
Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.
In just a few clicks, you can import your media from your preferred file storage service directly within Buffer and publish them to your social media channels.
Mike Eckstein
New FeatureSep 28 2021
Introducing a new social media calendar
Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan.
You can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place with our new integration.
This past year, everything changed in the world of remote work.
Remote work went from a niche decision some companies made to an inevitable and massive shift in the way that people work around the world. While working from home doesn’t offer the same benefits of truly remote work, it is still a remote experience.